The subject of menstruation continues to be clouded by taboo and myths in the current Indian social-cultural conscience. Girls and woman in India continue to face discrimination and misplaced shame associated with this natural process that challenges both their mental and physical state of being. These issues predominantly stem from lack of knowledge and understanding around reproductive health, menstruation and puberty. This poster, created for World Menstrual Hygiene Day, aims to emphasise on the importance of education and acceptance to overcome the stigma of menstruation. Kali/ Kaliamman as she's called in South India is one of the most eminent goddess in the Indian mythology and is considered to be a strong mother-figure and symbolic of motherly-love. Kali also embodies "shakti"- feminine energy, creativity and fertility.